Of course, we shouldn't be surprised. Here is a man who has twice bitten opposing players on the field of play previous to this incident, but that is all the more reason why Fifa need to come down on the man universally regarded as football's answer of Hannibal Lecter.
But what can you do to stop this man? Clearly a ban doesn't work and any fine is merely a drop in the ocean for these millionaire footballers. Nope, Fifa need to come up with something that is going to hit Suarez where it hurts. A punishment so bad that he'll never dine out on a sportsman again. So without further ado, here is my top 10 punishments Fifa should impose on Luis Suarez following his World Cup bite...
That's right, the media-imposed name given to Suarez which reflects his tendency to take a bite out of opponents should be forced upon him by law. And not only that, he should be forced to wear a Star Wars Chewbacca costume at all times. If he wants to act like a dog then he should dress like one. And he should not be allowed to return to a football pitch until he has entered Crufts and won. This includes eating nothing but dog feed up until that point. A sniffing butts.
Suarez is forced to take part in a WWE wrestling match where he must face the three men he has bitten in a no hold barred handicap match where anything goes. Already equipped with wrasslin' nicknames such as The Cannibal of Ajax and The Kop Canine, plus his trademark finishing move The Chomp, Suarez will feel right at home in the WWE despite the fact he has the odds stacked against him by taking on Otman Bakkal, Branislav Ivanovic and Giorgio Chiellini. The big stipulation in this one is that is Suarez loses he must wear a muzzle for the rest of his days.
A £100,000 fine might not make much of a dent in Suarez's pocket, but if FIFA were to enforce an embargo on what he can and can't endorse, not only would that hit him in his pocket but we could all have a bit of fun at his expense. So forget Nike and Adidas, from now on Suarez has to endorse kids games like Hungry Hippo, or in this case Hungry Hungry Suarez. And furthermore, Suarez should be forced to stand in for other footballer's ad campaigns which means England fans only have to suffer the humiliation of their team exiting competitions early rather than putting up with the terrible efforts of Joe Hart or Daniel Sturridge trying to flog shampoo and sandwiches.
It's fair to say that Suarez is not a fan of the British press. He genuinely believes that a lot of his issues in England stem from an agenda set by the journo's rather than say, oh I don't know, racially abusing Patrice Evra! Not 48 hours prior to his third installment of is very own Jaws sequel (see below), Suarez was having a little dig by saying his two-goal heroics against England was spurred on by the bad press he receives in the UK. Even after that Chiellini bite the Uruguay camp were insisting the whole incident was nothing but a conspiracy dreamed up by the English! So with no love lost there whatsoever, what better way to punish Suarez than by making him carry out community service at a British tabloid? And to make matters worse, let's put him under the tutelage of that wally Shaun Custis at The Sun. With a bit of luck Suarez will sink his fangs into that prized plonker.
6. Torture him by making him watch the same video again and again and again...
Torture comes in many different forms. Sleep deprivation is one form while US interrogators take to blasting loud rock music at irregular intervals to break prisoners of war. Well if Luis Suarez insists on biting people time and time again he should be forced to endure his actions time and time again. Add to this video the soundtrack of Another One Bites The Dust continuously playing on loop in the background and Suarez will hopefully learn his lesson. I would have suggested making him watch Robbie Savage's Greatest Footballing Moments but that video would be shorter than the one below. Besides, it's not like Suarez killed anyone - even that punishment would be tad too severe here.
Whatever the punishment dealt out to Suarez, there needs to be some sort of probation period put in place when he returns, a bit like an electronic tag that a criminal might have to wear when released from prison. In this circumstance Suarez should only be allowed to play if he wears a pet lampshade collar, just in case the moment takes him again...
4. Make him shower naked with Tony Pulis
Just ask James Beattie about this one - a wet, naked and angry Tony Pulis is not a sight you want to encounter. Back in 2009, the then Stoke manager headbutted striker Beattie while completely starkers (apart from his baseball cap of course) following a defeat to Arsenal. The story goes that Pulis was incensed over a comment Beattie had made about the club's Christmas party so just imagine what he'd do if Suarez tried to take a little nibble out of his Pulis. Finish him!
3. He has to play in vest and pants for a season
It's an indignity we all faced at school. Having forgot to pack your P.E. kit the teacher makes you play in your vest and pants, much to the delight of the other teasing children, and unnervingly looking back, much to the teacher's delight as well. It was the ultimate form of punishment which made sure you never forgot your kit again. For one full season, Suarez should be forced to play in his underwear and not even a note from his mum will make a blind bit of difference. That'll learn ya sunshine!
Twice England fans had to watch that smug little git reel away kissing his wrist last week as Uruguay put England the the sword, and opposing fans of Liverpool saw it all far too often last season. So from now on Fifa should insist that whenever Suarez scores he is not allowed to kiss his wrist and instead must rush towards the crowd in an attempt to kiss the wrists of as many opposing fans as possible, hopefully resulting in a few punches to the face along the way.
1. Force him to play for England
It's the one nightmare footballer's fear the most. Penalty misses, early tournament exits, your skipper shagging your bird - there is an endless list of woes from pulling on the white of England. So what better punishment for Luis Suarez than forcing him to play for England with no chance of early international retirement. Better still, once Suarez does finally hang up the boots he should be put in place as England manager to prolong the excruciating pain. You think a life sentence is bad? Try 48 years of hurt. Boom!