Tuesday, 29 March 2016

The Lad Lit Blog to go on tour!

Blog Tour, Book Tour, Steven Scaffardi, Lad Lit, The Lad Lit Blog Tour, The Drought, The Flood, Sex Love and Dating Disasters

I am delighted to announce that next month I will be taking the Lad Lit Blog on tour! Following my recent guest posts on By The Letter Book Reviews and Linda's Book Bag, I have decided to spread the word about lad lit as part of my promo drive for the release of The Flood.

This will be my first ever Blog Tour and starting on April 19 I will (hopefully) be visiting 30 different book blogs around the world before finishing with a round-up back here at The Lad Lit Blog on May 19 - the same day The Flood is published in paperback on Amazon.

So far I have 10 confirmed blogs including Boon's Book Case, Bookaholic Confessions, Linda's Book Bag, Chick Lit Goddess, Rachel's Random Reads, Chick Lit Plus, 23 Review Street, Chick Lit Central, By The Letter Book Reviews and lad lit author Chris Hill's blog. I am hoping to confirm the full schedule within the next week so watch this space!

The Lad Lit Blog Tour Press Release, The Lad Lit Blog Tour, Press Release, Book Tour, Blog Tour, Blog Tour Press Release
Press Release London, UK (28th March 2016)
Author Steven Scaffardi is on a mission to raise awareness of the lad lit genre by embarking on a one-month blog tour.

Starting on April 19, Steven is going to combine his efforts of promoting his second comedy novel Sex, Love & Dating Disasters: The Flood alongside a campaign to get more people reading lad lit.

“After publishing my first novel, The Drought, I soon realised that lad lit was not very well known, despite the success of authors like Nick Hornby,” Steven explained. “So with my second novel I wanted to not only promote my book, but the genre as a whole.”

Steven – who started the #LadLitSunday hashtag recently to get more people on social media talking about lad lit – is hoping to sign up 30 blogs to the tour, with the final blog post coming on May 19 on his own Lad Lit Blog to round-up his experience and the results of the tour. You can follow the journey on Twitter using the #LadLitBlogTour hashtag.

“It’s an ambitious number,” Steven said, “but with a combination of author interviews, book reviews, guest blogs, character Q&A’s and perhaps the odd surprise or two, I’m hopeful it can be done! I’ll also be offering a free download of my first novel The Drought on Amazon on April 28-29 to give readers a taste of lad lit if they have not read it before.”

The Flood will be available as an eBook for 99p from Amazon on April 30 with the paperback version published on May 19 for £8.99. 

The Lad Lit Blog Tour FAQ

What is lad lit? 
Lad lit is best known as the male equivalent of chick-lit, primarily written by men exploring relationships, emotions and day-to-day life experiences from the perspective of a male protagonist. Often told with humour, charm and wit, lad lit leaves many readers laughing out loud at the scenarios men get into.

Who writes lad lit? 
There are a cluster of best-selling authors in the UK writing lad lit including Mike Gayle, Danny Wallace, Nick Spalding, Matt Dunn, Tony Parsons, Jon Rance and the undisputed king of lad lit – Nick Hornby. A Bafta winner and two-time Oscar nominee no less!

So why haven’t I heard of it before? 
Lad lit has been living in the shadow of its older and much more successful sibling, chick lit, for quite some time now. Plus there is a common perception that women read more than men, so sometimes it is not obvious where the fan base would come from.

Is lad lit just for men then? 
No, not at all. It’s certainly a genre that men can relate to with great hilarity, but at the same time it offers an alternative to chick lit and opens up the door to a man’s mind leaving women to worry if that’s what men really think with a nervous laugh!

For more definitions on lad lit, check out these links:

Talking Lad Lit (Linda's Book Bag)
Lad Lit Explained (By The Letter Book Reviews)
Chick Lit For Men (The Lad Lit Blog)

If you are interested in taking part in The Lad Lit Blog Tour, please email Steven Scaffardi at steven.scaffardi@gmail.com.

No comments :

Post a Comment