A couple of weeks before my novel was published I got busy
identifying certain publications that I could send my book to for
reviews. The nature of my novel - a story about a guy trying to get his
leg-over - would appeal to lads. So I opted for lad mags like
Shortlist, FHM, Nuts, Zoo, and
Loaded.
But
I have also had good feedback from women who have read the book, as
they were intrigued (and a lot of the times appalled!) at what goes
through a mans head. It was often getting called
chick-lit for men so I sent the book out to a few of the womens
magazines like
Glamour.
I also decided that some press coverage would be nice, but perhaps the readers of
The Times or
The Guardian were not ready for my book- not yet anyway. I went with my
own advice to stick with the local papers. After all, I had been given some pretty
good coverage in the local press so far. I sent copies to papers such as
The Evening Standard and the London edition of the
Metro.
That was two months ago and guess how many reviews I got? That's right - a big fat zero!
It
is tough. A lot of these publications are inundated with similar
requests, and unfortunately there is still a stigma attached when it
comes to self-published novels. Maybe because publications get so many
self-published novels that they have to draw a line, maybe a lot of the
really badly written self-published novels harm the chances of those
well-written novels, or perhaps there is an element of snobbery. I would
guess one of the main reasons is that it is a much safer option for a
publication to review a novel by an established author or to accept work
from a big publishing house.
The guys at
Glamour
magazine did actually reply, but they had already gone to press and
therefore missed my publication date so the opportunity had gone. I
learned a valuable lesson though, and that is to make sure you send
copies of your novel out at least 4-6 weeks prior to publication date.
So
now I was back to square one. I had yet to get my book reviewed
anywhere other than Amazon - and then I had an idea! When you look at
reviews on Amazon you will often see certain reviewers have a ranking
such as
Top 100 Reviewer. These are the people who have not only
reviewed the most products on Amazon, but they have also been ranked the
most helpful by other customers. In other words, people trust these
reviewers.
If you have a bit of time on your hands, then it is well worth searching through the list of Amazon's
Top Customer Reviewers and
looking at the type of items they most commonly review. Most of the
reviewers will have contact details, so I contacted a dozen reviewers
and asked if they would be interested in reviewing
The Drought if I sent them a copy.
Two
replied and said they would be happy to review it, but offered no
promises in terms of giving it a postive review. They would read it and
give it a fair and honest review. I was more than happy with this
arrangement - after all, this is what a review is all about. You have to
be confident in your work.
I sent the copies off and I
am pleased to say that this week I had my first review from one of the
Top Customer Reviewers. It was given a five-star thumbs up and as an
added bonus, in turns out that this particular reviewer has her own book
review website and uploaded her review at
BestBooksToRead.co.uk.
I
could not have hoped for a better review, but it also made me realise
that there are dozens of independent online book review websites - all
with an audience of keen book readers. This is now starting to get
interesting again!