A couple of weeks before my novel was published I got busy 
identifying certain publications that I could send my book to for 
reviews. The nature of my novel - a story about a guy trying to get his 
leg-over - would appeal to lads. So I opted for lad mags like 
Shortlist, FHM, Nuts, Zoo, and 
Loaded.
But
 I have also had good feedback from women who have read the book, as 
they were intrigued (and a lot of the times appalled!) at what goes 
through a mans head. It was often getting called 
chick-lit for men so I sent the book out to a few of the womens 
magazines like 
Glamour.
I also decided that some press coverage would be nice, but perhaps the readers of 
The Times or 
The Guardian were not ready for my book- not yet anyway. I went with my 
own advice to stick with the local papers. After all, I had been given some pretty 
good coverage in the local press so far. I sent copies to papers such as 
The Evening Standard and the London edition of the 
Metro. 
That was two months ago and guess how many reviews I got? That's right - a big fat zero!
It
 is tough. A lot of these publications are inundated with similar 
requests, and unfortunately there is still a stigma attached when it 
comes to self-published novels. Maybe because publications get so many 
self-published novels that they have to draw a line, maybe a lot of the 
really badly written self-published novels harm the chances of those 
well-written novels, or perhaps there is an element of snobbery. I would
 guess one of the main reasons is that it is a much safer option for a 
publication to review a novel by an established author or to accept work
 from a big publishing house.
The guys at 
Glamour
 magazine did actually reply, but they had already gone to press and 
therefore missed my publication date so the opportunity had gone. I 
learned a valuable lesson though, and that is to make sure you send 
copies of your novel out at least 4-6 weeks prior to publication date.
So
 now I was back to square one. I had yet to get my book reviewed 
anywhere other than Amazon - and then I had an idea! When you look at 
reviews on Amazon you will often see certain reviewers have a ranking 
such as 
Top 100 Reviewer. These are the people who have not only 
reviewed the most products on Amazon, but they have also been ranked the
 most helpful by other customers. In other words, people trust these 
reviewers.
If you have a bit of time on your hands, then it is well worth searching through the list of Amazon's 
Top Customer Reviewers and
 looking at the type of items they most commonly review. Most of the 
reviewers will have contact details, so I contacted a dozen reviewers 
and asked if they would be interested in reviewing 
The Drought if I sent them a copy.
Two
 replied and said they would be happy to review it, but offered no 
promises in terms of giving it a postive review. They would read it and 
give it a fair and honest review. I was more than happy with this 
arrangement - after all, this is what a review is all about. You have to
 be confident in your work.
I sent the copies off and I
 am pleased to say that this week I had my first review from one of the 
Top Customer Reviewers. It was given a five-star thumbs up and as an 
added bonus, in turns out that this particular reviewer has her own book
 review website and uploaded her review at 
BestBooksToRead.co.uk.
I
 could not have hoped for a better review, but it also made me realise 
that there are dozens of independent online book review websites - all 
with an audience of keen book readers. This is now starting to get 
interesting again!